Highly energetic and intensely stimulating, this course is another in my top 5 courses from Berkeley. Through a diverse section of case studies we learned how to analyze and design profitable business strategies. The net result was a highly honed ability to review a business situation; assess its strengths, weaknesses and viability; and recommend strategic direction. 


The course drew heavily on microeconomics and game theory as its conceptual foundations. Through more than a dozen case studies, the course provided keen insights into the following major questions:

  • How do the fundamental economic forces of an industry affect a company's ability to make profits?

  • How can a company produce economic profits in the long run?

  • What are the legal constraints on the methods a company uses in pursuit of profit?

  • How can a company choose profitable strategies when it must compete with competitors?

  • How can a company generate value, and how can it capture that value as profit?

  • How should a company choose the scope of its activities?

  • How can a company profitably enter new markets, and how can it preserve profitability in the face of entry into its existing markets?




2008 heather hollick. all rights reserved. website by golden gate web design