More . . . MARKETING

Marketing was a core course that provided an understanding of the basic concepts of marketing management. The course covered issues relating to the philosophy of marketing, developing marketing strategy, and planning marketing tactics. The 4 P's of marketing - position, product, pricing, promotion - formed the cornerstone of the course. 


Key Topics:

  • Market segmentation, targeting and positioning

  • Product life cycles

  • Pricing

  • Promotion

  • Personal selling

  • Distribution channels



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