More . . . MANAGING INNOVATION AND CHANGE
 

Another one of my top ranked courses, Managing Innovation and Change shed incredible light on the true source of competitive advantage in today's technology dependent enterprises. The development, protection, utilization, and transfer of knowledge assets lie at the core of wealth creation in today's economy. 

 

This course drew on a variety of disciplines integrated them in a fashion that generated key insights into how technology can be developed and managed. The course reveled the importance of intangible assets to competitive advantage.


Key insights included an understanding of how firms:

  • Generate technological innovation

  • Access external technological innovation

  • Transfer existing knowledge to other parts of the firm

  • Manage intellectual property

  • Aggregate and manage top talent

  • Measure the value of knowledge assets

 

 

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