More . . . PRICING


Pricing is one of the most important and least understood marketing decisions. This course provided a solid understanding of current pricing practices in both manufacturing and service industries. Via tools, processes and frameworks, we learned how to make pricing decisions and explore innovative approaches for setting prices. 


Economic and Behavioral Foundations of Pricing

  • Economic value to the customer

  • Costs and their effect on pricing

  • Competition-driven pricing

  • Psychological aspects of pricing


Innovative Pricing Concepts and Tools

  • Segmentation and price customization

  • Product line pricing

  • Versioning

  • Price matching

  • Negotiated pricing strategies


Internet Pricing Models

  • Dynamic pricing

  • Pricing of services

  • Revenue models

  • Price competition and consumer search




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