I came away from this course with an enhanced ability to think
strategically about business decisions and market outcomes. From highly
competitive markets to monopolies, I now have a greater understanding of
the forces and drivers that affect business success.
This course offered a wealth of fascinating insights into the macro
economy including global forces such as fiscal policy, interest rates,
trade deficits, and currency values.
Organizational Behavior offered a broad survey of the prevailing theories
of organizational behavior with an eye towards separating management fads
from what is really known about behavior. The primary objective was to
increase our ability to understand, predict, and influence the behavior of
others at work. We learned how to use behavioral theory and research to
make reasonable predictions and informed decisions about difficult
Marketing was a core course that provided an understanding of the basic
concepts of marketing management. The course covered issues relating to
the philosophy of marketing, developing marketing strategy, and planning
marketing tactics. The 4 P's of marketing - position, product, pricing,
promotion - formed the cornerstone of the course.
The course offered an introduction to the concepts of financial
accounting. In addition to understanding the essentials of financial
reporting, I came away with an ability to understand corporate documents,
annual reports, and SEC filings.
A comprehensive introduction to the principles and procedures involved in
cost accounting with a focus on the use of accounting information in
strategic profitability analysis and management control systems.
Quantitative Analysis delivered a highly practical set of skills for
modeling and analyzing real life business scenarios. Proficiencies were
achieved in creating spreadsheet models and optimizing results using tools
such as Excel's Solver.
BUSINESS AND PUBLIC POLICY
Ranked as one of my top courses, Business and Public Policy focused on the
non-market environment of business and the ways that managers can shape
this environment to their corporation's strategic advantage. The
non-market environment includes the various political, legal, and social
forces that provide the "rules of the game" under which companies,
industries, and national economies operate.
MANAGING INNOVATION AND CHANGE
Another one of my top ranked courses, Managing Innovation and Change shed
incredible light on the true source of competitive advantage in today's
technology dependent enterprises. The development, protection,
utilization, and transfer of knowledge assets lie at the core of wealth
creation in today's economy.
This course provided an introduction to financial theory and concepts
along with an overview of the issues addressed by financial economists.
Highly energetic and intensely stimulating, this course is another in my
top 5 courses from Berkeley. Through a diverse section of case studies we
learned how to analyze and design profitable business strategies. The net
result was a highly honed ability to review a business situation; assess
its strengths, weaknesses and viability; and recommend strategic
ORGANIZING FOR STRATEGIC
This course covered
the organizational design challenges, configurations, and approaches
necessary to achieve and sustain strategic flexibility and competitive
advantage. Through this course I confirmed my innate ability to understand
organizational design along with the implications and inefficiencies
created by poor organizational structures. On more than one occasion
following the completion of the class I joined the professor on consulting
visits to provide insights and direction for her clients.
I went to business school for the primary purpose of improving my
capabilities as a leader. This course honed and affirmed at a deep level
my significant strengths as a leader. Based on an ability to create a
vision I learned that I lead people by motivating and inspiring them to
see the vision. Then, through coaching and mentoring I help them realize
the vision in their particular area.
HIGH TECH MARKETING
The course provided an understanding of the issues faced by managers
involved in technology marketing. We came away equipped with conceptual
frameworks that enable better technology decisions.
This course was a survey of the main ideas and techniques of
game-theoretic analysis related to bargaining, conflict, and negotiation.
As such, the course emphasized the identification and analysis of
archetypal strategic situations frequently occurring in bargaining
situations. Analyses of common scenarios, such as the prisoner's dilemma,
sealed-bid auctions or right-of-first-refusal negotiations, provided
intriguing and useful insights into negotiation and bargaining.
Pricing is one of the most important and least understood marketing
decisions. This course provided a solid understanding of current pricing
practices in both manufacturing and service industries. Via tools,
processes and frameworks, we learned how to make pricing decisions and
explore innovative approaches for setting prices.