Heather Hollick - Curriculum Vitae - Education

"Pursuing an MBA after a rich and diverse career was one of the best decisions I have made. I was able to apply great classroom learning to a framework of real world business every day. In the process I gained tremendous business knowledge, honed my leadership skills, and affirmed my interests and strengths."

TAKE-AWAYS FROM BERKELEY MBA COURSEWORK

MICROECONOMICS
I came away from this course with an enhanced ability to think strategically about business decisions and market outcomes. From highly competitive markets to monopolies, I now have a greater understanding of the forces and drivers that affect business success.

MACROECONOMICS
This course offered a wealth of fascinating insights into the macro economy including global forces such as fiscal policy, interest rates, trade deficits, and currency values.

ORGANIZATIONAL BEHAVIOR
Organizational Behavior offered a broad survey of the prevailing theories of organizational behavior with an eye towards separating management fads from what is really known about behavior. The primary objective was to increase our ability to understand, predict, and influence the behavior of others at work. We learned how to use behavioral theory and research to make reasonable predictions and informed decisions about difficult organizational issues.

MARKETING
Marketing was a core course that provided an understanding of the basic concepts of marketing management. The course covered issues relating to the philosophy of marketing, developing marketing strategy, and planning marketing tactics. The 4 P's of marketing - position, product, pricing, promotion - formed the cornerstone of the course.

FINANCIAL REPORTING
The course offered an introduction to the concepts of financial accounting. In addition to understanding the essentials of financial reporting, I came away with an ability to understand corporate documents, annual reports, and SEC filings.

MANAGERIAL ACCOUNTING
A comprehensive introduction to the principles and procedures involved in cost accounting with a focus on the use of accounting information in strategic profitability analysis and management control systems. More...

QUANTITATIVE ANALYSIS
Quantitative Analysis delivered a highly practical set of skills for modeling and analyzing real life business scenarios. Proficiencies were achieved in creating spreadsheet models and optimizing results using tools such as Excel's Solver.

BUSINESS AND PUBLIC POLICY
Ranked as one of my top courses, Business and Public Policy focused on the non-market environment of business and the ways that managers can shape this environment to their corporation's strategic advantage. The non-market environment includes the various political, legal, and social forces that provide the "rules of the game" under which companies, industries, and national economies operate.

MANAGING INNOVATION AND CHANGE
Another one of my top ranked courses, Managing Innovation and Change shed incredible light on the true source of competitive advantage in today's technology dependent enterprises. The development, protection, utilization, and transfer of knowledge assets lie at the core of wealth creation in today's economy.

FINANCE
This course provided an introduction to financial theory and concepts along with an overview of the issues addressed by financial economists.

COMPETITIVE STRATEGY
Highly energetic and intensely stimulating, this course is another in my top 5 courses from Berkeley. Through a diverse section of case studies we learned how to analyze and design profitable business strategies. The net result was a highly honed ability to review a business situation; assess its strengths, weaknesses and viability; and recommend strategic direction.

ORGANIZING FOR STRATEGIC ADVANTAGE
This course covered the organizational design challenges, configurations, and approaches necessary to achieve and sustain strategic flexibility and competitive advantage. Through this course I confirmed my innate ability to understand organizational design along with the implications and inefficiencies created by poor organizational structures. On more than one occasion following the completion of the class I joined the professor on consulting visits to provide insights and direction for her clients.

LEADERSHIP
I went to business school for the primary purpose of improving my capabilities as a leader. This course honed and affirmed at a deep level my significant strengths as a leader. Based on an ability to create a vision I learned that I lead people by motivating and inspiring them to see the vision. Then, through coaching and mentoring I help them realize the vision in their particular area.

HIGH TECH MARKETING
The course provided an understanding of the issues faced by managers involved in technology marketing. We came away equipped with conceptual frameworks that enable better technology decisions.

GAME THEORY
This course was a survey of the main ideas and techniques of game-theoretic analysis related to bargaining, conflict, and negotiation. As such, the course emphasized the identification and analysis of archetypal strategic situations frequently occurring in bargaining situations. Analyses of common scenarios, such as the prisoner's dilemma, sealed-bid auctions or right-of-first-refusal negotiations, provided intriguing and useful insights into negotiation and bargaining.

PRICING
Pricing is one of the most important and least understood marketing decisions. This course provided a solid understanding of current pricing practices in both manufacturing and service industries. Via tools, processes and frameworks, we learned how to make pricing decisions and explore innovative approaches for setting prices.

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